But Why? "Beercoal" Beer Infused Charcoal...

I am an AVID griller, but I am not sure I understand this.

For grilling season, Miller Lite came up with a beer-infused CHARCOAL that they're calling "Beercoal." The slogan: "Turn Miller Time into Griller Time."

I checked their Instagram and I'm not sure if this or real or not. I am still waiting on someone to confirm? Are you trying this? Wouldn't it just smell like stale beer ?!

Pic Here

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