A Montreal-based company that sells male underwear is offering $50,000 insurance policies to cover your genitalia. (Sorry ladies, this is only for the boys)

Starting Friday, any guy that buys 3 or more pairs of UNDZ underwear will be given a Lloyd's of London insurance policy to be paid out if the policy holder's member becomes detached.

There are some regulations that won't get you a brand new piece. Sex change operations and other ways where the penis is surgically removed is not covered.

The company boasts policy holders including Conan O'Brien, Anderson Cooper and Justin Bieber.

If you're interested the company even has a promotional video, which is definitely NOT SAFE FOR WORK!

Click Here To Watch The Video

Pic Via: YouTube