By now, everyone has heard of the 'Ice Bucket Challenge'. Celebrities everywhere are doing it. It's the only thing in everyone Facebook news feed.

It is an interesting challenge for a very good cause.

However, have you noticed that celebs are wearing less and less clothing when doing this? I started noticing it with Iggy Azalea and Jenifer Lopez...and then Emblem3 just went never go full-nude. 

Dj Internio

Iggy Azalea & Jennifer Lopez

Justin Bieber 

Lebron James