The American Foundation for Suicide Prevention has come up with their own 'Ice Bucket Challenge'.  It's the MRS. DOUBTFIRE FACE for Suicide Prevention or #DoubtfireFace. According to the AFSP:

In the United States, a person dies by suicide every 13.7 minutes and it claims more than 38,000 lives each year, according to the American Foundation for Suicide Prevention (AFSP).

It also hopes to raise $500,000 for the organization.

All you do is upload a video of yourself recreating the scene from the movie where Robin Williams slams his face into a cake and yells, "Hello!". Then you nominate three other people to do it. You can see more examples here

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