Tony The Tiger, Smokey Bear, get ready for The Buy Nearby Guy.

Michigan Retailers Association’s "Buy Nearby" campaign today introduced its new mascot and released new economic data underscoring the important benefits of shopping in Michigan.

The mascot, dubbed Buy Nearby Guy, is an 8-foot-tall representation of a shopping bag in the shape of Michigan showing that Michigan in 2015 would gain an estimated 74,639 additional jobs and $9 billion in additional economic activity, including $2.5 billion in additional wages the new workers would earn, if Michigan consumers bought from retailers in Michigan rather than from "remote" sellers.