The organizers of ArtPrize say they're laying the preliminary ground work for this year's event with a volunteer kickoff event.

On Wednesday, Founders President John Green teams up with event organizers to unveil its ArtPrize 2014 brew. 

Green is expected to discuss what the premier brewer says is the "artistry" behind the beer brewed for this year's ArtPrize.

Volunteer kickoff is Thursday. ArtPrize says it needs volunteers to fill more than 12,000 hours of service for this year's event. Last year, more than 1,000 volunteers were on hand to help the estimated 400,000 visitors who came to Grand Rapids for ArtPrize.

ArtPrize kicks off Sept. 24.